BAILEYINTL.COM

Executive Marketing Dashboard

Bailey International · June 2026 performance review

June 2026
Prepared by Enova for Bailey International

Performance at a glance

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The high-level scorecard: traffic, its sources, and conversion for June 2026, each compared to the previous month and to the baseline average (all complete months since launch). Leads come from HubSpot once the CRM is connected.
Total sessionsGA4
19,381 Jun 1–30, 2026
vs prev month▲ 51.1%
vs baseline▼ 7.0%
Organic sessionsGA4
4,858 Jun 1–30, 2026
vs prev month▲ 8.0%
vs baseline▲ 23.0%
Paid sessionsGA4
1,381 Jun 1–30, 2026
vs prev month▲ 78.4%
vs baseline▼ 82.8%
Conversion rateGA4
0.60% Jun 1–30, 2026
vs prev month▼ 52.3%
vs baseline▲ 40.1%
LeadsTally + HubSpot
95 Jun 1–30, 2026
vs prev month▼ 2.1%
vs baseline▲ 43%
Google Ads Ads
$3.9KSpend▲ 92%
32Conversions▲ 60%
$122Cost / lead▲ 20%
Jun 1–30, 2026
Sessions & leads since launch▲ 51% MoM
Total sessionsLeads (form submissions)

Source: GA4 (sessions, conversions) · Tally + HubSpot (leads). Baseline = average of all complete months since the July 2025 migration (Aug 2025 – May 2026), not year-over-year. Organic = Organic Search; Paid = Paid Search + Social + Other; conversion rate = key events ÷ sessions.

Traffic Acquisition

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Every channel bringing visitors to the site, ranked by volume and scored on behaviour. The verdict tells you what to scale (Top), where the opportunity is (Optimize), and what needs a look (Fix / Emerging).

Where your traffic is coming from — and your top channels.

Sessions by channelJune
ChannelSessionsLeadsLead rateBounceVerdict
Top scale it Optimize volume, weak conversion Fix tracking / quality issue Emerging small but rising
● Top: Organic, Paid Search & Referral — 62 of 116 leads on under 13% of traffic. Optimize: Email (40% of traffic, 0.01% conversion) and Direct (73% bounce, declining). Fix: Unassigned & Paid Social sit near 100% bounce (tracking / quality). Emerging: AI Assistant traffic appeared (+3300%) — worth watching.

Note on leads: the Leads / Lead-rate figures here are GA4 key events — use them as a directional trend, not exact counts. Form submissions (Tally + HubSpot) are the source of truth for actual leads (95 in June — see Leads & Engagement).

Organic Search

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Organic is Bailey's steadiest compounding channel. This slide covers the growth trend; the next slide breaks down which keywords are gaining and losing rank.
Organic sessions GA4 4,858 Jun 1–30, 2026 ▲ 23% vs baseline ▲ 8% MoM
Keywords in top 10 Ahrefs 154 Mar 27 → Jun 27, 2026 ▲ from 77 (QoQ) nearly doubled
Improving Ahrefs 21 Mar 27 → Jun 27, 2026 ▲ moved up vs last quarter
Declining Ahrefs 26 Mar 27 → Jun 27, 2026 ▼ moved down mostly branded terms
Organic sessions▲ 23% vs base
Source: GA4. Organic Search sessions, Aug 2025 – Jun 2026.
Organic bounce rate▲ watch
Source: GA4. Bounce crept up (36% → 44%) as volume grew.
✓ Organic keeps compounding — sessions +23% vs baseline and keywords in the top 10 nearly doubled (77 → 154) this quarter. Gains are on non-branded product terms; the few declines are mostly minor branded fluctuations. Rising bounce as volume grows is worth watching.

Source: GA4 (sessions) · Ahrefs organic keywords (US, incl. subdomains, positions Mar 27 → Jun 27 2026). Baseline = avg since launch (Aug 2025 – May 2026).

Organic Keywords

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Where we're gaining and losing rank in Google over the last quarter, split by branded (people searching "Bailey") vs non-branded (product & how-to searches that bring new demand). Non-branded wins grow the audience; branded terms show brand health.

Gaining vs losing rank — Mar 27 → Jun 27, 2026 · branded vs non-branded.

Non-brandednew demand
Brandedbrand health
● Non-branded terms are winning demand — core products hit #1: gear pump (1.9k), hydraulic motor (2.4k), hydraulic motors (800). Reclaim: directional control valve fell 1→46 (1k vol). Branded is stable near the top, with minor slips (baileys hydraulics 2→7, bailey cylinders 3→6) worth a glance.

Source: Ahrefs organic keywords · baileyintl.com (US, incl. subdomains) · positions Mar 27 → Jun 27 2026 · branded = brand-intent terms per Ahrefs.

Google Ads

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Paid search performance. "Conversions" here are Google-Ads-attributed and differ from site Leads (Tally + HubSpot, 95) and GA4 key events (116); CPL = ad spend ÷ ad conversions, CPC = spend ÷ clicks. KPI boxes are June (vs May); the daily trend and campaign table cover the campaign period.
Ad spend Google Ads $3,915 Jun 1–30, 2026 ▲ 92% vs prev month May $2,041
Conversions Google Ads 32 Jun 1–30, 2026 ▲ 60% vs prev month May 20 · ad-attributed
Cost per lead Google Ads $122 Jun 1–30, 2026 ▲ 20% vs prev month May $102 · more spend per lead
Cost per click Google Ads $2.98 Jun 1–30, 2026 ▼ 3% vs prev month May $3.06 · lower = better
Daily spend & conversionsMay–Jun
Daily spendDaily conversions
Campaign performanceto date
CampaignCostConvCPLCPC
Google Ads · May 12 – Jun 30, 2026 (since launch).
● Paid scaled hard in June — spend +92% and conversions +60% MoM, with CPC holding steady (−3%). CPL rose to $122 (+20%) as we scaled into higher-volume terms — worth reading alongside lead quality, not as a straight efficiency loss. Lowest CPL: Brand $66 & Generic $93; highest: Work Trucks $183 (capped by budget) & OEM $132. Shift budget toward Brand & Generic, lift the Work Trucks budget cap, and reassess OEM.

Source: Google Ads. KPI boxes = June (MoM vs May); daily trend = May 1 – Jun 30; campaign table = May 12 – Jun 30 (since launch). Conversions are ad-attributed (distinct from site leads); CPL = spend ÷ conversions; CPC = spend ÷ clicks.

Paid Keywords

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The individual Google Ads search terms behind the paid spend (May 1 – Jun 30). Left = the keywords worth scaling; right = terms burning budget at a high cost per lead or with zero conversions — the places to optimize.

Scale the top performers — fix the high-CPL & zero-conversion terms.

Top performersmost conv / low CPL
KeywordCostConvCPL
Spending — reviewhigh CPL / no conv
KeywordCostConvCPL
● Brand terms convert cheapest (hydraulic bailey $47 CPL, quality score 10), and generic “hydraulic pump” is the volume driver (9 conversions). Meanwhile Work Trucks & OEM broad terms run $190–$338 per lead, and “hydraulic suppliers” + “hydraulic unit” spent ~$260 with zero conversions. Pause the zero-conversion broad terms, tighten Work Trucks match types, and scale Brand + “hydraulic pump / cylinder replacement.”

Source: Google Ads search keyword report · May 1 – Jun 30, 2026 · showing keywords with spend (81 of 4,535; the 545 paused keywords had no spend). CPL = cost ÷ conversions.

Leads & Engagement

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Leads are form submissions from Tally + HubSpot (combined from May onward; Tally-only for earlier months) — 95 in June. GA4 key events (116) track the trend but read higher and are directional only.
Leads Tally + HubSpot 95 Jun 1–30, 2026 ▲ 43% vs baseline ▼ 2% MoM — May–Jun combine Tally + HubSpot
GA4 key events GA4 116 Jun 1–30, 2026 ▲ 55% vs baseline directional proxy — reads higher than actual
Session key-event rate GA4 0.60% Jun 1–30, 2026 ▲ 40% vs baseline key events ÷ sessions
Bounce rate GA4 50.3% Jun 1–30, 2026 ▼ 19% vs baseline best month on record
Leads (form submissions)▲ 43% vs base
Tally (Aug–Apr) + Tally & HubSpot (May–Jun). Step-up at May reflects the added source.
GA4 key eventsdirectional
Source: GA4. Directional proxy — reads higher than actual leads.

Note on leads: "Leads" = form submissions — Tally + HubSpot combined for May–Jun (95 in June), Tally-only for earlier months (excludes RMA/returns + test). GA4 key events are a directional proxy that reads higher.

Conversion Funnel

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Site-wide GA4 funnel for June: Session start → View form → Generate lead. A quarter of sessions reach a form view, but only ~2% of those submit — the form is the bottleneck, not the traffic. Beside it: where those sessions landed.
Session start → View form → Generate leadGA4
Source: GA4 funnel exploration, June 2026. Big % = share of Session start. Overall session→lead 0.56%.
Top pages by key eventsJune
PageSess.Key ev.Bounce
Source: GA4. Ranked by key events; (not set) excluded.
▲ The leak is the form, not the traffic. 4,878 viewed a form, only 108 submitted (−97.8%). /build-custom is the conversion engine (723 sessions → 41 leads, 5.67%); the product pages get volume but few leads. ("Generate lead" is the GA4 funnel event; Tally + HubSpot logged 95 actual submissions.)
June 2026
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